Quoted from Yahoo: Users are more likely to click a link if the title matches their search. Choose terms for the title that match the concept of your document.
Quoted from Yahoo: Use a “description” meta-tag and write your description accurately and carefully. After the title, the description is the most important draw for users. Make sure the document title and description attract the interest of the user but also fit the content on your site.
Quoted from Yahoo: Use a “keyword” meta-tag to list key words for the document. Use a distinct list of keywords that relate to the specific page on your site instead of using one broad set of keywords for every page.
Quoted from Yahoo: Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can’t always search for the text, and the crawler can’t follow links to your site’s other pages. An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled.
Quoted from Yahoo: Use ALT text for graphics. It’s good page design to accommodate text browsers or visually impaired visitors, and it helps improve the text content of your page for search purposes.
Quoted from Yahoo: Correspond with webmasters and other content providers and build rich linkages between related pages. Note: “Link farms” create links between unrelated pages for no reason except to increase page link counts. Using link farms violates Yahoo!’s Site Guidelines and will not improve your page ranking.
